LONDON–(BUSINESS WIRE)–Today, CDK Global’s International enterprise revealed plans for an evolution of its vendor administration platform that can allow automotive retailers to handle the shopper journey from on-line to offline extra effectively and profitably. Building on CDK’s market-leading place, a new programme of openness in platform growth will enable chosen third-party purposes to combine with CDK’s core vendor administration platform and higher allow end-to-end automotive commerce.
The new transfer coincides with the launch of a speedy product growth programme, which is able to allow CDK to ship new improvements to world markets. This strategy will see CDK analysis and growth groups work extra intently with retailers, companions and shoppers to determine points, discover new efficiencies and develop new merchandise and providers. Examples of latest improvements embody integration between CitNow, a video seize product to enhance transparency and belief within the aftersales course of and the DMS, but additionally new merchandise similar to SmartPay in Demark, a cellular fee answer for service departments.
Neil Packham, President of CDK International, stated: “The world has moved on from all customer interaction being inside a dealership. Now the digital journey plays a major role, so customer interactions can occur anywhere, at any time – often in a virtual space. We already use vehicle manufacturer interfaces to provide a more joined-up customer experience and save many work hours for dealership staff. Now, we are developing new innovations and partnerships that will complement and evolve existing products, enabling retailers to be even more efficient, effective, and profitable.”
Through its present partnership programmes with producers, CDK has already developed and launched a confirmed suite of interfaces that enable entry to multiple-systems and network-wide data inside its built-in Autoline Drive DMS software program.
The two-way sharing of car and different knowledge between retailers and automobile producers is an industry-first that has the potential to free-up hundreds of hours for dealership employees and enhance the shopper expertise. For instance, a brief code may be generated from a chosen producer’s on-line automobile configurator, utilizing manufacturing facility construct knowledge for precise specs, which might then be utilized in dealership processes and all through the possession cycle.
Now, as a part of CDK’s product evolution programme, retailers can have the choice of integrating accomplice purposes with the core DMS platform. Whether it’s a automobile manufacturer-mandated showroom system, devoted CRM software program or a advertising and marketing instrument, CDK’s new strategy will allow chosen programs to combine with the DMS platform and talk with one another.
CDK Global invests closely in analysis and growth, figuring out the challenges confronted by automotive retailers everywhere in the world to assist develop new applied sciences that hold dealerships up to date with altering shopper preferences. As a know-how accomplice for automobile producers and vendor networks, CDK helps remodel retailers by enabling complete integration of DMS with dealership operations, delivering modern administration and evaluation instruments to enable simple adoption of rising applied sciences in automotive retail.
Notes to editors
About CDK Global
With greater than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a main world supplier of built-in data know-how and digital advertising and marketing options to the automotive retail and adjoining industries. Focused on evolving the automotive retail expertise, CDK Global gives options to sellers in additional than 100 international locations world wide, serving roughly 28,000 retail areas and most automotive producers. CDK’s options automate and combine all elements of the dealership and shopping for course of from focused digital promoting and advertising and marketing campaigns to the sale, financing, insuring, elements provide, restore and upkeep of automobiles.
For extra details about CDK within the UK, go to www.cdkglobal.co.uk