MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–While the world’s best-known musicians put together to take the stage on the Grammys, QuickBooks is shining a highlight on the contributions made by impartial artists that energy the $16 billion music business. As a part of its “Backing You” marketing campaign, Intuit (Nasdaq: INTU) QuickBooks at this time unveiled a brief documentary type movie that includes Linda Perry that focuses on the journey of rising expertise Willa Amai in an effort to rejoice the various self-employed and small companies that assist construct the music business.
With this movie, Intuit QuickBooks will give the small companies and self-employed a voice outdoors of the recording studio. The movie won’t solely rejoice veteran singer-songwriter and entrepreneur Linda Perry, however the hundreds of thousands of different small enterprise house owners who dare to dream and observe their passions. In addition to the movie, followers can view behind-the-scenes interviews with Perry and Amai in addition to get pleasure from a Facebook Live efficiency by Amai at Intuit’s headquarters on February 7 by way of the model’s Facebook web page.
Perry has based two document labels, composed and produced hit songs together with “Beautiful” for Christina Aguilera and “Get the Party Started” for P!nk. Her newest enterprise, below the corporate identify “We Are Hear,” is working with 13-year previous YouTube sensation Willa Amai on her latest cowl of “Harder, Better, Faster, Stronger,” that she created for the QuickBooks Backing You debut business.
“It is a universal truth that working for yourself can be rewarding and liberating, but at times also unpredictable and lonely,” stated Guy Longworth, Senior Vice President of Global Marketing, Intuit QuickBooks. “At Intuit we believe in supporting those who take a chance on their dreams. As the world prepares to celebrate music, we are proud to honor the independent workers like Linda and Willa, celebrating what they bring to this industry.”
“As an artist and an entrepreneur, it is critical to align yourself with people who allow you to both protect your passion and are of like minds,” stated Linda Perry, chief inventive officer and associate, We are Hear. “Aligning with QuickBooks was a natural fit because at the core, they are truly commited to seeing artists, entrepreneurs and independent workers like Willa and me succeed. Bringing to life an emerging talent and artist like Willa Amai through this unique documentary has been an incredible collaboration with QuickBooks, a brand that truly backs entrepreneurs and artists like myself to further our dreams.”
Intuit QuickBooks just lately launched Backing You, a marketing campaign created to rejoice and honor those that work for themselves. Since launching QuickBooks greater than 20 years in the past, Intuit has made its mission to energy prosperity for small companies and self-employed by way of companies resembling QuickBooks Capital, Payroll, Payments and Self-Employed to options like earnings and expense monitoring that permit companies to develop and succeed. This new quick movie is simply one other instance of Intuit’s continued efforts to rejoice and champion the impartial employee all over the world.
The quick movie is out there now on YouTube, Facebook and Twitter. The model may also associate with famend freelance live performance and tour poster graphic designer Kii Arens, to create Backing You posters of the self-employed folks highlighted within the marketing campaign. The posters will likely be featured in distinguished places close to Madison Square Garden and will likely be accessible on social media for obtain. The Backing You marketing campaign was created in partnership with Intuit QuickBooks’ new inventive company of document, TBWAChiatDay LA.
Intuit’s mission is to Power Prosperity Around the World. Its international merchandise and platforms, together with TurboTax, QuickBooks, Mint and Turbo, are designed to empower shoppers, self-employed, and small companies to enhance their monetary lives, discovering them more cash with the least quantity of labor, whereas giving them full confidence of their actions and selections. Intuit’s progressive ecosystem of economic administration options serves companions and 46 million prospects worldwide, unleashing the ability of many for the prosperity of 1. For the most recent information and in-depth info about Intuit and its manufacturers, go to Intuit.com and observe on Facebook.