NEW YORK–(BUSINESS WIRE)–Today Knotch, the main unbiased supplier of digital advertising and marketing intelligence, introduced Knowledge, the second product of their ‘Intelligence Suite for Brands’. The product is now on-line and has a model that’s free to the general public in addition to an enterprise model that’s open to entrepreneurs buying the total Integrated Suite For Brands.
Knowledge, a search engine and intelligence platform for branded content material, supplies entrepreneurs with holistic entry to their aggressive panorama. Brands can now simply observe and observe the digital advertising and marketing of opponents, establish content material publishing cadence, discover content material themes and vet potential publishers to develop their very own content material technique. Beyond simply manufacturers, Knowledge can also be accessible to publishers and businesses to tell enterprise choices with actual-time and historic aggressive insights. With this unprecedented perception, Knowledge brings transparency to the content material advertising and marketing universe, enabling all sides of to achieve intelligence about their very own work and others, a performance to pre-marketing campaign analysis.
“Knowledge is power. We believe that all brands and publishers are entitled to the information garnered through our new platform, and that it should be just as easy as typing in a keyword search on Google to obtain it. By opening our platform up to the public, we’re putting the power of transparency and intelligence in the hands of all brands, agencies and publishers, equipping them with the necessary tools to make smart, results-driven decisions,” stated Anda Gansca, Founder and CEO, Knotch.
Knowledge supplies the primary ever macro view of the branded content material panorama, serving to manufacturers reply basic inner questions: ‘How much content is too much content?’, ‘What are my competitors doing in the realm of content marketing?, ‘What are the main branded content pillars among like-minded brands’? Knowledge solutions these questions by figuring out the amount, themes and cadence of 1000’s of manufacturers and publishers. The search performance permits customers to filter by trade, model, writer, and/or search time period. Additional capabilities permit for customers to observe manufacturers and publishers, curating a customized feed particular to their particular person wants making it easy to know the panorama at a look. Search outcomes may be simply shared with all the group for cross departmental collaboration.
“Knowledge will revolutionize the ease of pre-campaign research, and we’re thrilled that we’re able to provide this cutting edge technology as a part of the Intelligence Suite, not just for our customers but for all brands, agencies and publishers. As a company, we’re dedicated to forging a path to transparency within the industry, and this is just one step toward making that a reality,” continued Gansca.
Knowledge is the most recent addition to the Intelligence Suite For Brands, complementing Knotch’s first product, Measurement. Measurement supplies intelligence in actual time, gathering each attitudinal and behavioural knowledge units to see how content material performs on a person stage whereas additionally being measured over time, analyzing how the model is acting on a macro stage, whereas Knowledge supplies an unparalleled view into the aggressive market place. Knotch is utilized by Fortune 50 corporations together with GE, a consumer of the brand new, built-in Intelligence Suite For Brands.