LOS ANGELES–(BUSINESS WIRE)–Mars Reel, a number one supplier of premium protection of probably the most thrilling athletes and groups in highschool basketball, has aligned with digital media firm UNINTERRUPTED to proceed its development and lengthen its model into broader improvement, distribution, and storytelling alternatives. The quickly rising firm has additionally not too long ago secured $2.7 million in financing as a part of an preliminary $four.7 million spherical of funding from influential traders, together with LeBron James, Maverick Carter, hip-hop artist Nas, Translation founder and CEO Steve Stoute, former international chief of AMC, Sundance and MGM Bruce Tuchman, and Lead Investor Robert Hisaoka.
Mars Reel was based by Brandon and Bradley Deyo in 2010 to ship sports activities programming that’s created and crafted for younger millennials by way of the channels they love. Recognizing that younger folks devour sports activities in another way than adults, the content material is delivered briefly highlights on social media platforms, together with Instagram, Facebook, YouTube, Twitter and SnapChat. With an preliminary give attention to highschool sports activities, Mars Reel is now a number one supplier of premium protection of excellent athletes in highschool basketball.
UNITERRUPTED was based in 2015 by LeBron James and Maverick Carter as an all-digital sports activities programming community. As a part of this strategic partnership, Mars Reel and UNINTERRUPTED will determine and develop content-sharing alternatives and co-develop unique long-form content material for platforms that focus on Mars Reels’ rising viewers of millennial sports activities followers.
“This partnership with UNINTERRUPTED allows us to extend our content offering beyond highlights and clips and into broader storytelling within the high school sports sector,” stated Brandon Deyo, co-founder and CEO, Mars Reel. “As we build a premium high-school and amateur-sports network tailored specifically to the millennial fan base, we’re excited about this partnership and this latest round of investment that will help us take our content to the next level.”
“Working with a millennial-focused content material creator like Mars Reel is an ideal match for UNINTERRUPTED as we proceed to attach with athletes on all ranges and deliver related content material to the rising millennial sports activities fan base,” stated Maverick Carter, CEO of UNINTERRUPTED. “They are creating sports content that reaches and resonates with young content consumers and brings the product to the platforms they use most. That’s important to us at UNINTERRUPTED and is something we want to do more of as the digital media space and how people consume their sports continues to change.”
About Mars Reel Media
Mars Reel Media is constructing a sports activities community for highschool and novice sports activities. The firm’s goal is to ship programming that’s molded and particularly crafted for younger millennials by way of the channels they love. The firm was based on the thesis that younger folks essentially devour sports activities in another way from adults.
With an preliminary give attention to highschool sports activities, Mars Reel is already a number one supplier of premium protection of probably the most thrilling athletes and groups in highschool basketball. Mars Reel additionally boasts a roster of well-known and revered traders and advisors throughout the sports activities, media, leisure, and expertise sectors. The firm was based in 2010 and is headquartered in Los Angeles, CA. To join with Mars Reel, go to marsreel.co.
Founded by LeBron James and Maverick Carter, UNINTERRUPTED is a digital media firm completely devoted to athletes, followers, and lovers of sport. Producing a variety of distinctive, inventive, and fascinating content material, UNINTERRUPTED empowers athletes to let the world see what they see, develop their most inventive concepts, and inform the tales most vital to them. As sports activities media and cultural affect continues to develop, UNINTERRUPTED is dedicated to the voice of athletes and the viewers that wishes to go deeper.