LOS GATOS, Calif.–(BUSINESS WIRE)–Roku, Inc. (Nasdaq: ROKU) right this moment introduced that Scott Rosenberg will turn out to be GM of Platform Business starting in January 2018. Scott has led Roku’s promoting enterprise and can now additionally lead content material distribution and associated companies. Long-time Roku veteran and chief of content material and companies, Steve Shannon will go away the corporate on the finish of this 12 months.
Scott joined Roku in late 2012 to develop and construct the corporate’s promoting enterprise. Under Scott’s management, Roku turned the trade’s main OTT promoting platform. The new management change combines the workers and sources of promoting, content material distribution and associated companies. The transfer accelerates Roku’s capacity to construct modern platform merchandise, drive consumer engagement, and monetize energetic accounts.
Steve joined Roku in 2012 to lead the brand new content material and companies group and has been instrumental in establishing new trade relationships, constructing an distinctive content material providing, and rising distribution revenues for the Roku platform. As a trusted trade veteran, Steve grew what was as soon as a small crew into an important half of the Platform enterprise. Steve additionally employed and developed senior expertise who’re main key priorities right this moment.
“Steve joined Roku within the early days of our monetization technique and was instrumental in growing key promoting, content material and companies initiatives in addition to recruiting prime expertise like Scott,” mentioned Roku CEO Anthony Wood. “We are grateful for the contributions Steve made and want him the easiest as he strikes on to his subsequent nice journey.”
About Roku, Inc.
Roku pioneered streaming to the TV. We join customers to the streaming content material they love, allow content material publishers to construct and monetize giant audiences, and supply advertisers with distinctive capabilities to have interaction customers. Roku streaming gamers and Roku TV fashions can be found around the globe by means of direct retail gross sales and licensing preparations with TV OEMs and repair operators. Roku is headquartered in Los Gatos, Calif. U.S.A.
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